Aarti Yadav, an IT sector worker adjourned her plan to buy a new home, is searching for a 2BHK apartment in Hinjewadi according to her budget. Job security, easy sanction of home loans and other signals of economy being back on track are attracting many others, who were in a wait-and-watch mode, to buy flats, supporting an outburst in realty demand in the city.
Vice-president of Confederation of Real Estate Developers of India (CREDAI), Rohit Gera, Pune, said the commotion in demand had prompted many builders in the city to go for new projects, which they had been avoided during the downturn. “In the last few years, unenthusiasm of builders was noticed to take up new projects. Also, many good and promising projects were on a slow pace. But now, with the market showing positive signs, builders have started to pitch in.” The construction has hiked again.
According to Gera, the realty sector in Pune had begun to catch the increasing pace as observed from October last. “People who had some plans for new homes were waiting as there was an ambiguity in the job scenario and banks were not interested to give home loans. People have started to buy properties with the industry recovering on a hike and the RBI lending support to banks, creating a rush in demand.
Demand has hiked for budget apartments along with the luxury sector. “There is a rise of at least 12-15% in the property.”
Vice-president, Estate Agents Association of Pune, Kishen C Milaney, reported that the builders had started “customising” the apartments. “Previously, developers used to offer spacious 2BHK apartments of above 13,000 sq ft that came with a higher price tag. But now, 900-950 sq ft apartments are offered at a lower price, and they are finding many takers.”
He said the demand for apartments was increasing efficiently. “The demand is not restricted to any particular area, but the city is growing in all areas.”
The overall optimism in all sectors and better job visibility among the salaried class are the reasons for the new-found boom. An attempt made to increase in prices may decrease the demand.

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