Indian Real Estate Market which is recently moving very slow expects to receive pace and boost from endorsement with universal stars. Universal stars like Maria Sharapova and Michael Schumacher have recently visited India to endorse real estate projects.
UK centered real estate firm Homestead has bagged Maria Sharapova to promote one of their real estate residential projects in India. The same group had earlier signed with Michael Schumacher as well.
Speaking about the endorsement the officials of the real estate firm said that their projects are meant for the top – end class people. The presence of international sports- figures like Michael Schumacher or Maria Sharapova will inspire the high class people.
The launch of Michael Schumacher World Towers at Gurgaon was to be noted as the advent of international figures to Indian real estate. This was followed by Maria Sharapova another world class sports personality.
Both Schumacher and Sharapova are said to help the firm design the project as well. The advent of international sports figures is termed as a sign of Branded real estate. Knight Frank’s report affirms the possibility for real estate to become more branded.
Home buyers seek beyond luxury amenities like bars, cuisines and other club facilities. As per Knight Frank’s report, the Home buyers rely highly on the reputation of the group. The branded projects are charged 34% higher than the non- branded ones. Yet the people desire to go for branded ones.
In India, there are several branded real estate projects under construction. Supertech’s latest project is to be in collaboration with Giorgio Armani, a well-known Italian brand. A Mumbai –based real estate firm also is said to deliver one Branded project in Mumbai, collaborating with the same Italian brand.
US Open Apartments is another example of growing branded projects. The project is said to foster a sporty- lifestyle. Homestead’s COO also revealed that their projects are meant for the top- end people. The presence of universal stars will help the group achieve a brand name, the group officials believe.