Lesson of Affordability


Previous to the great economic doom caught up with the economy and the real estate sector, life for developers was relatively cushy. High-priced houses were being hawked. But when tomorrow did come, there were many lessons to be learnt. The foremost among them is, a residential project should appeal and target the majority to be successfully sold out. Real estate developers learnt this concept of ‘affordability’ only after a large number of their premium and luxurious residential projects failed and many others had to be tweaked in order to cater to a wide spectrum of end-users.
Over the last one year, developers have announced residential projects in the affordable category. Such affordable projects of NCR reported quick sales within days of their official announcement.

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