Real Estate businessmen of Bangalore have always been in search for techniques to grab the attention of customers for their properties. Recent publicity stunt is ‘buy a house and get a car a free gift’. For example, if a customer buys a flat of worth 200 lacs, he gets a car as a free gift worth 10 lacs and this trick doesn’t end here, the person who has refered the customer, will get a Hyundai Santro. A source says about similar offer are being given by a mid-budget developer on kanakpura road that offers cars which are bought at a 10% discount by developers because either the cars are of old models or dealers are not able to dispose that excess stock. Mr. Amit Bagaria, Chairman of Asipac, a business advisory company in the real estate and project development sector, says that the cost of the free car is added to the cost of the apartment. Hence the buyer is actually paying for the car.
P R Shankara Raju, regional manager of LIC Housing Finance, says “Builders, who are not able to market their property effectively, use such offers to attract buyers.”
J C Sharma, MD of Sobha Developers says “I don’t believe in such offers. Our product is an apartment and nothing else. Customers are aware that these attractions are not a value addition.”
Now a days, customer is more conscious and they don’t run for offers. Rather, offers leave buyers with doubts about the deal itself.
